The secret to happiness17 Apr 2010
Why do we have TrendGiveAfuck? The answer is not the same as to the question why did we create TrendGiveAfuck. We created TrendGiveAfuck because we were so damn tired of the club scene and nightlife in Stockholm in 2008, so we just wanted to do something different and mock the whole scene.
Today I would say TrendGiveAfuck tries to achieve two things, besides the obvious reason that two late-bloomers still want to have a reason to go out and get dirty and have fun.
ONE: What if we could affect people to dress a little bit more colourful (not as in reflections of light even though that is really really nice as well, but as in “show your true colours”-colours) and drop the guard for a while. We don’t have to follow trends, and we don’t have to belong to a genre or group style-wise. I think we would all be a bit happier.
TWO: What if we could make people believe in themselves, and realize that style adds to your self confidence (charismatic people will always be appreciated, and appreciated people will always grow self confidence). And by believing in yourself, your potential, and striving to be the person you really want to be, I think you will be a happier person.
Both Adorian and I have been doing this for over a year now, and boy have we grown! I’m glad to say that we are the living proof that this works.