H&M – Fashion Against AIDS14 May 2010
From the 20th of May, H&M will release a big “festival look” lineup, with prices from cheap to average, with 25% of the sales donated to youth HIV/AIDS awareness projects.
What’s a festival look? Well according to their press release:
“The festival look is a global trend that’s all about freedom of expression and shared experiences. Festivals are an escape from the real world, where fashion can really come to the fore. For girls this summer there’s a mix of rock with bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist.
For guys, it’s all about looking like you’re in the band, with slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the essential rocker’s hat are all part of the picture…”
“… the collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.”
I wonder, aren’t these a bit more “freedom of expression” as a festival look? (Click)
Anyway, have fun on the festivals, and have loads of safe sex!