New Look – Be the trend27 Apr 2010

New Look – Be the trend - Blog - TrendGiveAfuck

New Look posts these ads little here and there in London, telling you to be the trend by buying their simple outfits.

I found this ironic.

Why? First, you are not starting a trend by buying something that already exists, you are following one.

Second, many, many people seem to think that the words “trend” or “fashion” go together with “uniqueness”.

Fashion is a general term for the style and custom prevalent at a given time (Wikipedia), a Trend is a line of general direction of movement, a line of development, a prevailing tendency or inclination, an emerging style or preference, or the general movement over time of a statistically detectable change. In short, “trend” is a synonym of “tendency”. (Wikipedia).

That is, neither means that you have your personal style. The only way of “being a trend” is to be a “trend setter”, but in a way, even that is a paradox, for having trend followers in a way kills your own style. We at TrendGiveAfuck will have a problem with this in the future, but we will minimise this problem by continue wearing ANYTHING :)

Please, feel free to comment this post :)